SEO Pillar Pages: Types, Examples, and Topic Cluster Uses
“Unlock the Secret to Boosting Your Website’s Visibility with Pillar Pages!”
Are you looking to enhance the performance of your website and establish yourself as a thought leader in your industry? Then look no further than pillar pages!
A pillar page is a comprehensive guide to a specific topic, serving as a hub for all things related to that subject. It covers everything you need to know about a main topic and then links to other, more in-depth articles on subtopics.
Not only does this strategy attract more attention to your site, resulting in increased traffic and backlinks, but it also enables you to focus on less contested keywords, speed up content creation, and increase your audience’s time spent on your page.
You’ll learn about the different types of pillar pages, including guide, what is, and how to, each serving a unique purpose in establishing you as a trusted authority in your field.
So, why wait? Keep reading to discover how pillar pages can revolutionise your content strategy and skyrocket your website’s success!
What Is a Pillar Page?
A pillar page is like a hub for all things related to a certain topic. It’s a big piece of content that covers everything you need to know about a main topic and then links out to other blog posts that go more in-depth on specific subtopics.
Think of it like a table of contents for your website. So if you write a big article about SEO, you might touch on subtopics like backlinks or local SEO in that article, but then link out to other articles that go more in-depth on those topics.
Let’s say your website is focused on health and fitness, and you have an article titled “The Benefits of Regular Physical Activity.”
In this article, you discuss the general benefits of physical activity, such as improved cardiovascular health and weight management.
However, within the article, you also mention specific subtopics such as strength training and cardio exercise.
To provide more in-depth information on these subtopics, you include links to other articles on your website that cover them in more detail.
For example, you might link to an article about “The Importance of Strength Training for Overall Health” and another about “Cardio Exercise: How to Get Started and Stay Motivated.”
In this way, the article on “The Benefits of Regular Physical Activity” acts like a pillar or table of contents for your website, directing readers to more specific information on related topics
Benefits of Pillar Pages
A website’s visibility can be enhanced by using pillar pages. High-quality, comprehensive content can attract a significant amount of attention to a site.
Consequently, this can increase backlinks and social shares, resulting in increased traffic.
Other benefits include:
It Enables You to Focus on Less Contested Keywords
Cluster content examines the related topics relating to the main topic and targets less competitive keywords.
It serves as your category’s content roadmap. In addition to the core content on the pillar page, it is likely that you will develop related topics that delve deeper into particular subtopics and will allow you to create a plan for your content.
Speed up Content Creation.
Working on topic clusters and pillar pages has resulted in faster content creation.
It is often easier to create individual pieces of content when there is a singular focus and shared research for writing comprehensively about a single topic.
Lengthens User’s Time on Page.
Publishing a broad range of content at once allows your online community members to go in deeper into topics which leads to increased ‘time on page’.
Types of Pilar Pages
In general, there are three types of pillar pages:
Guide 2. What is. 3. How to.
The ‘guide’ Pillar Page
The “guide” pillar page serves as the definitive resource in a specific field, reinforcing the authority of the creator and building credibility with the intended audience.
This pillar page provides a comprehensive overview of the topic at hand, establishing it as a trusted destination for information on the subject.
Additionally, it links to associated cluster pages that delve deeper into specific aspects of the topic, often focused on specific keywords.
A well-conceived and timely guide pillar page has the potential to generate significant attention, increase website traffic, attract inbound links, and cultivate a following that can be converted into subscribers or paying customers.
An example of a guide pillar page could be a “Complete Guide to Buying a Car.”
This page would provide a comprehensive overview of the topic, covering everything a person needs to know when buying a car, including researching options, financing, negotiating, and finalizing the purchase.
It would also link to other cluster pages that delve deeper into specific aspects of car buying, such as “Car Maintenance and Repair” or “Electric and Hybrid Cars.”
The goal of this guide pillar page would be to establish the creator as a trusted source of information on the subject and to attract a following of people interested in buying a car.
Questions Pillar Pages
The “What is” pillar page serves as a comprehensive resource for individuals seeking clarification on a particular subject.
This type of page is frequently prompted by common queries such as “What is blockchain technology?” or “What is climate change?”
The pillar page provides an authoritative examination of the subject, linking to related cluster pages for further elaboration and acting as a stand-alone resource for learning.
By creating a page that addresses a widely-held interest, the potential for organic traffic flow to the site is increased, with a well-designed conversion strategy potentially resulting in valuable customer acquisition.
The “How to” pillar page, in contrast, focuses on providing instructional guidance for individuals seeking to address a particular challenge or problem.
This type of pillar page offers solutions or tools to alleviate pain points, utilizing detailed step-by-step tutorials and a wealth of valuable information to guide the target audience.
Whether you’re seeking to resolve issues related to productivity in the workplace, such as “How to increase efficiency in the office,” or personal development, such as “How to improve time management skills,” the “How to” pillar page provides practical solutions and strategies for success.
How to Get Content Ideas for Pillar Pages?
To get content ideas for pillar pages, start by
- Finding a topic that showcases your expertise and will serve as the foundation for your website.
- Pick a main keyword for your pillar page and a few related keywords for other articles that support it.
- Don’t forget to consider how difficult it will be to rank for each keyword – aim for a balance between a keyword with a good search volume and one that’s not too hard to rank for.
What is The 10x Content Pillar Page
The 10X pillar content is a comprehensive single web page that thoroughly examines every aspect of the core topic. The page is designed to be 10 times more superior to any other available resource on the same subject and should include the following characteristics:
- The content is ungated and accessible without restrictions. To ensure optimal engagement and impact, the pillar page must incorporate innovative, informative, and enjoyable content.
- The pillar page should respond to the questions of the target audience and cover areas they may not have considered yet.
- The page should provide a seamless user interface and user experience across all devices.
- The pillar page should offer a unique and compelling perspective on the topic, making the information consumption experience more intriguing.
- The 10X pillar page must serve as a strong foundation for the website, hence it must be well-researched and executed.